the record-breaker

Here’s The Telegraph’s coverage of the 342kg Bluefin Tuna that was recently sold at a record-breaking £250,000 at Tsukiji Market in Tokyo, Japan. So crazy…

At SUSHISAMBA we’ve created a NO BLUE campaign to protect Bluefin Tuna and help to raise awareness about the species’ endangered status – but it’s important that we continue understand the ecological and economical impact of the global seafood market.

I still have a bunch of other great videos and photos to share from our trip to Tsukiji this past November…. To start, here’s a shot of some of the fresh tuna for sale post morning auction:

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Keep it real.